Products, identities and the thinking that connects them.
13 projects
Selected depth
Full case study Healthcare / AI / Full case study
Health history, with the uncertainty left visible
DUKU shaped the product model, report workflow, extraction review, biomarker timeline, explanation patterns and implementation from concept through deployment.
Full case study Fintech / Full case study
Making investing understandable at scale
DUKU shaped onboarding, KYC, investing and trading journeys; built shared foundations; and helped product and design teams reason about finance together.
Full case study Mobility / Fleet SaaS / Full case study
From fleet data to the next clear action
DUKU reframed the dashboard around tasks, created Battery Care and Safety scoring experiences, and built a component foundation for continued product growth.
Full case study Wellness / Full case study
A daily practice with almost nothing in the way
DUKU designed onboarding, meditation, mood reflection, return states and habit patterns from the first concept through continued product evolution.
Broader practice
Project preview Fine jewellery / Ecommerce / Project preview
A jewellery house, resolved in every detail
DUKU developed the identity and visual language, then carried them into product storytelling, ecommerce hierarchy and conversion-critical moments.
Project preview Consumer technology / Media / Project preview
Technology content, easier to discover
DUKU worked across app and website design, editorial discovery patterns, content structure and the communication used to introduce product changes.
Project preview Brand / Web3 / Project preview
Trust, before the irreversible action
DUKU created the identity and designed connected wallet, marketplace and exchange experiences around the moments where clarity builds trust.
Project preview Healthcare / Project preview
A clearer path to the right care
DUKU worked on research, search and information architecture, care journeys and mobile experiences that made options easier to understand.
Project preview Financial services / Project preview
A financial product story, held until the evidence is ready
FinBharat is part of the planned DUKU portfolio; the precise brief, contribution and delivery record will be published after the source material is supplied.
Project preview Energy / Logistics / Project preview
Dependability across the whole delivery
DUKU connected the brand with customer ordering, driver fulfilment, operational dashboards and CRM states across the service.
Project preview Shared economy / Project preview
A neighbourhood resource, already nearby
DUKU shaped the product proposition, listing and request journeys, community trust cues and the service flow from discovery through return.
Project preview Safety technology / Project preview
A safety system people can recognise under pressure
DUKU shaped the design system and website language across identity, colour, typography, interface components and product storytelling.
Project preview Women’s wellbeing / Project preview
A gentler way to see your own pattern
DUKU shaped the identity, illustration language, website and interactive storytelling as one coherent wellbeing experience.
