01 / Fintech2019–2024
Fisdom
View the story Making investing understandable at scale.
KYC, trading, portfolio experiences and a shared product system.
FINDING FOCUS
Scroll to find clarity
Clarity changes everything.
Independent design studio
Bring your product
into focus.
Product design and brand identity for ambitious teams building what comes next.
Start a project See our workProduct. Brand. Perspective.Available for selected projects
Selected work / 2019—2026The archive ↗︎
Made of
decisions.
Product. Identity. Experience.
The right questions.
A thousand considered details.
Work that moves things forward.
View the story 02 / Mobility / Fleet SaaS2024–ongoing
LinkByCar
View the story Designing intelligence for moving machines.
Fleet dashboards, information architecture, scoring and a design system.
03 / Healthcare / AI2026
BioMedli
View the story Making years of health information understandable.
Product strategy, UX/UI and AI-assisted development from concept to deployment.
04 / Wellness2024–2025
Miracle of Mind
View the story A daily moment of stillness, at a remarkable scale.
Onboarding, meditation, mood tracking and habit-building experiences.
More ways of seeingAll work ↗︎
01Fisdom
Fintech
02LinkByCar
Mobility / Fleet SaaS
03Miracle of Mind
Wellness
04BioMedli
Healthcare / AI
05Blendin
Brand / Web3
06Amrit Rastogi Diamonds
Fine jewellery / Ecommerce
07Oriyali
Women’s wellbeing
08Kula
Shared economy
09Beebom
Consumer technology / Media
10FuelBuddy
Energy / Logistics
11ElaWoman
Healthcare
LOOK CLOSER. Clarity starts with attention. Every detail belongs to something bigger. Pixels become patterns. Patterns become experiences. And behind every experience, a person. That is who we design for.
Capabilities / 01—07A connected practice
Think it through.Make it matter.
From the first question to the way you go to market. Explore how the pieces connect.
DUKU / FIELD STUDY01—07
Find the signal.Product Strategy
Get close to your customers, constraints and business model. Turn the uncertainty into a product direction your team can act on.
- Discovery & opportunity mapping
- Product direction & prioritisation
- Information architecture
A body of workBuilt over time. Used every day.
20M+Users served across all work
25+Products shipped as first or lead designer
8+Years in product design
01 / FisdomAcquired by Groww ↗︎
From the first user.
To everyday scale.
0 → 10MPlatform users
0 → $200MPlatform revenue
70+ features shippedBuilt the Wisdom design system
02 / Beebom2M → 6MUsers as the platform grew.
Explore the work ↗︎03 / Miracle of Mind1M / 15hDownloads. The first fifteen hours.
Explore the work ↗︎200+Agile sprints
20+Industries
Design. Code. Motion.
Made in-house.
“Duku doesn’t just make things look better, they help make the product better.”
Saidou SoumareCEO, LinkByCar
01 / 03
The studioIndependent by choice
Durgesh Kukreti Designer & founder
Independent mind.
Uncompromising eye.
Uncompromising eye.
Small by choice.Ambitiousby nature.
For founders building something worth paying attention to. DUKU brings product thinking, a distinct identity and the craft to carry an idea all the way into the world.
You work directly with me, Durgesh. Eight years at the sharp end of product design. From the first difficult question to the last exacting detail, I stay close to the work.
Meet the studioBeyond the studioThings we believe should exist
Built froma point of view.
Independent products. The same care for how things look, feel and work.
Design engineering for AI-built products DUKU Labs
Expressive components and complete workflows. A considered starting point for building with AI.
Explore labs.duku.design ↗︎
Design QA for AI-built products DUKU Rubrik
A second set of eyes before you launch. Review the hierarchy, trust and experience behind the interface.
Explore rubrik.duku.design ↗︎Notes from practiceAll thinking ↗︎
Thinking.
01 / Product thinking
02 / Research & practice
03 / Brand identity
The seven layers of product designWhy the screen is often the last place to look for the source of confusion.
02 / Research & practiceGuerrilla user testing for fintechA two-week method for testing a consequential product decision.
03 / Brand identityA brand identity checklistTwelve checks that connect your promise to the experience people actually have.
We spent all this time looking closer. But products don’t live in isolation. Context changes the problem.
Look closely.
See the whole.
