Blendin / Brand / Web3
Trust, before the irreversible action
A brand and product language for self-custody, exchange and digital ownership.
- Sector
- Brand / Web3
- Contribution
- Brand + Product Designer
- Services
- Brand identity · Product design · Design systems
- Period
- 2022
Project overview
Seed phrases, wallet addresses and transaction confirmations carry consequences that visual polish cannot soften.
Blendin brought three connected crypto surfaces under one identity: a self-custody wallet, an NFT marketplace and an exchange. The work began with wallet onboarding because it contained the highest-stakes decisions, then carried those trust principles into discovery and transaction flows. Seed phrase creation and confirmation were deliberately separated, irreversible actions received explicit review states, and the visual identity developed alongside the component system. The product did not reach launch, so the public preview focuses on the completed design contribution rather than implying adoption or commercial results.
DUKU’s contribution
What we helped make clear.
DUKU created the identity and designed connected wallet, marketplace and exchange experiences around the moments where clarity builds trust.
What the preview preserves
The case study records the completed brand and product system while stating the project’s pre-launch ending directly. It concentrates on self-custody onboarding, transaction review and how a single visual language connected three product surfaces.
From the working archive
Selected artefacts
03 frames
