FuelBuddy / Energy / Logistics

Dependability across the whole delivery

A connected service language from fuel order to driver fulfilment and operational oversight.

Sector: Energy / Logistics
Contribution: Brand + Product Designer
Services: Brand identity · Service design · Product design
Period: Archive project

A doorstep fuel-delivery service made safer, simpler and more dependable.

Project overview

A delivery promise depends on customers, drivers and operations seeing the same order state from different points of view.

FuelBuddy required more than a customer ordering flow. The service had to connect the person requesting fuel, the driver completing a delivery and the operations team resolving exceptions. The work created a shared identity and state language across customer, driver, dashboard and CRM experiences. Each surface emphasised a different task while preserving the same order truth: what was requested, where it was, what changed and what happens next. This preview documents that connected-service contribution without publishing operational scale or performance claims that have not been independently approved.

DUKU’s contribution

What we helped make clear.

DUKU connected the brand with customer ordering, driver fulfilment, operational dashboards and CRM states across the service.

One order, several working views

Customer reassurance, driver action and operational control require different emphasis. A consistent status model keeps those views connected without making them identical.

FuelBuddy order, delivery, receiving and management service promise — The service had to make ordering, delivering, receiving and managing feel connected.

FuelBuddy product and operating experience shown on a desktop — The idea became an operating product, not only a consumer interface.

FuelBuddy customer, driver, business and operations perspectives — Four perspectives shaped the status language and service decisions.

FuelBuddy service blueprint from order to delivery — The service was designed before the individual screens were polished.

FuelBuddy mobile prototype screens and lean UX loop — Lean prototypes made operational uncertainty testable early.

FuelBuddy customer mobile screens and operations dashboard — One visual language connected customer and operational tools.

FuelBuddy trust sequence from order to safe receipt — Trust was carried through every state of the delivery.

FuelBuddy product foundation and expansion summary — The shared service foundation gave the business room to expand.