Beebom / Consumer technology / Media

Technology content, easier to discover

Connecting editorial structure, app design and marketing communication for a consumer technology audience.

Sector: Consumer technology / Media
Contribution: Product + Communication Designer
Services: Product design · Content strategy · Marketing design
Period: Archive project

A technology-media product brought into one recognisable editorial system.

Project overview

A fast publishing rhythm can produce more content than an audience can meaningfully navigate, compare or return to.

Beebom’s product sits between editorial publishing and everyday technology decisions. The design work addressed how people scan current stories, find enduring explainers and move between topics without losing the publication’s pace. App and web surfaces were considered together with content strategy and marketing communication, so a new feature could be understood before and after someone entered the product. This preview focuses on hierarchy, discovery and the connection between editorial and product design. It does not publish audience or engagement outcomes without an approved source record.

DUKU’s contribution

What we helped make clear.

DUKU worked across app and website design, editorial discovery patterns, content structure and the communication used to introduce product changes.

Editorial structure is product structure

Content cards, topic paths and campaign communication share the same job: help someone understand why a story or feature deserves their attention now.

Beebom audience growth and legacy experience comparison — The audience had grown beyond the experience that was serving it.

Product strategy, experience design and brand were treated as one problem.

Beebom audience needs for confidence, speed and clarity — Different readers arrived with different levels of intent and confidence.

Beebom content architecture and engagement system — Content architecture became the foundation for discovery and return.

Beebom visual system across editorial surfaces — A visual language made each story feel unmistakably Beebom.

Beebom short-form mobile video experience — Short-form video translated passive reading into a daily product habit.

Beebom product shown across desktop, tablet and phone — The system was designed to stay coherent as the publication widened.